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Marketing and Promotions

Marketing and Promotions

Storytelling white board
February 17, 2026 /

Shaping campus card operations into narratives that resonate with decision makers

In this episode of CampusIDNews Chats, Adam Brooks, Director of the Public Speaking Program at the University of Alabama, shares practical guidance for campus card leaders seeking to better communicate their value. His core message centers on the power of...
Crystal award
February 11, 2026 / ,

Nominations closing soon for annual NACCU Awards

We are about two months’ out from the NACCU Annual Conference and the nomination deadline for the NACCU Awards program is just days away. Wednesday, February 18 is your last chance to honor a colleague, a peer, your team, or...
Courtney Petrizzi, University of Alabama
January 21, 2026 / ,

Commemorative card gives Alabama grads a tangible memento

When the University of Alabama transitioned to a Mobile First credentialing model, physical student ID cards were largely eliminated. Students, however, still had an affinity for the plastic memento, and thus the UA commemorative was born. Courtney Petrizzi, Communications Director...
Kim Pfeffer, EmoryCard Director interview
January 14, 2026 /

Adapting campus card services for today’s always-on students

Today’s college students arrive on campus with expectations shaped by always-on technology and personalized digital experiences. Kim Pfeffer, Director of EmoryCard at Emory University, says her students expect services to be immediate, convenient, and tailored to their individual needs. They...
Marketing collage image
December 3, 2025 /

Smart, low-cost strategies to promote card services across campus

Promoting campus card services doesn’t require a formal marketing team – just strategic use of existing tools, strong campus partnerships, and a focus on simple, repeatable workflows. Insights from NACCU members Courtney Petrizzi (University of Alabama), Jennifer Banfield (University of...
NACCU Annual Conference 2026 logo
November 4, 2025 / ,

Submit your proposal to be a presenter at the NACCU 2026 Annual Conference

The NACCU Annual Conference is known for its exceptional educational content. Key to that is participation from higher education leaders willing to share their knowledge with peers from other institutions. The deadline to submit presentation proposals is coming soon, closing...
University of Florida card program marketing ideas
August 1, 2025 /

Low and no-cost marketing ideas for campus card offices

As a new school year begins, promoting the campus credential and its related services is back to the forefront. A series of affordable, practical ideas are shared by participants in a recent NACCU webinar, Big Impact on a Small Budget:...
Notre Dame campus card video screenshot
April 23, 2025 /

Annual NACCU Awards presented to campus leaders and innovative institutions

At the NACCU 2025 Annual Conference, the association presented its yearly awards for everything from best marketing to innovative technology and distinguished service to outstanding volunteers. Recipients included both longstanding industry leaders as well as rising stars. NACCU 2025 Best...
2025 Transact Awards
March 6, 2025 /

Transact Distinction Awards presented to institutions enhancing student experience

At the 2025 Transact 360 event, the annual Transact Distinction Awards were presented to a series of campuses and partners that raised the bar. This year’s program celebrated eight institutions for their forward-thinking initiatives that improve the student experience and...
NACCU Awards graphic
January 30, 2025 /

Deadline today for 2025 NACCU Awards submissions

Each year at their Annual Conference, the NACCU awards luncheon is always a highlight. It’s a great opportunity to honor friends, get inspired to push the envelope on your campus, and laugh at the fan-favorite Best Video Award. But this...
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The only publication dedicated to the use of campus cards, mobile credentials, identity and security technology in the education market. CampusIDNews – formerly CR80News – has served more than 6,500 subscribers for more than two decades.
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Great inverview on the Public Key Open Credential (PKOC) standard with ELATEC's Jason Ouellette, Chairman of the Board for the @PSIAlliance.

Attn: friends in the biometrics space. Nominations close Friday for the annual Women in Biometrics Awards. Take five minutes to recognize a colleague or even yourself. http://WomenInBiometrics.com

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