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Educating campus card users to the perils of identity theft

Get a bunch of students, mostly freshmen, away from home for the first time. Stick them all in a dorm, many of them are armed with a checking account and checks, a credit card, a student ID card, their driver license and Social Security card. It’s a recipe for ID theft.

Realizing that, many colleges and universities, with the help of their banking partners, have incorporated ID theft prevention techniques into their financial wellness seminars.

“We’ve done these seminars for years–how to manage credit, how to make a budget and now we have created ID theft prevention as an extension to financial wellness,” said Whitney Bright, vice president of campus cards for U.S. Bank. “The seminar is popular, not only with students but faculty and staff.”

Campus identity theft seminars popular with both students and staff

That’s a sentiment echoed by Randy Hedge, director of university dining and Reeve Dining at University of Wisconsin Oshkosh. “When the university, with the help of U.S. Bank, held our ID theft program it was absolutely overflowing and at least 60-70 percent of those present were faculty and staff.”

He said it was obvious “people are very sensitive to the ID theft problem. It was an excellent program and U.S. Bank had several of their staff there that day.”

When the university signed with U.S. Bank about three years ago, “they told us they wanted to do as many educational programs as we were interested in having them do. The ID theft topic was presented in their proposal as educational programs they would be happy to present. We will plan to have more programs like this.” ID theft will be just one of programs, “but probably something we’ll do every year along with Banking 101,” he added.

He learned “a dozen different ideas that people should remember not to do. I know one in particular is you shouldn’t use your mailbox on the street to mail your bills.”

“This is another thing we talk about,” said Ms. Bright. “If you’re paying a bill, put it directly into the post office box instead of a college box. It’s very easy to get account numbers off those documents.”

U.S. Bank can either incorporate ID theft into its other seminars or run it stand-alone. “It depends on who the audience is–students, faculty and staff–and how much time we have,” said Ms. Bright.

Seminar topics include protecting your Social Security number, phishing and, of course, what it means. Seminar participants are also bombarded with tips, such as shredding documents (particularly bank statements when you’re done with them), not responding to emails and the fact that “banks will never ask you to verify your pin numbers,” she added.

Of particular use for students living in a dorm are to secure or lock up any extra checks you’re not using. The same measure should be taken for any credit or debit cards that are not in your wallets. “Why tempt someone?” asked Ms. Bright.

Credit card offers are other sources of ID theft. “Hopefully they (students) are throwing most of those away,” she added.

Getting rid of a credit card? Don’t just throw it away, cut it in several pieces and deposit them in different trashcans. “These are all things we talk about,” said Ms. Bright.

She also suggests paying bills online rather than with a paper check. Internet payment sites are more secure, as designated by the “https” at the beginning of the address rather than the normal “http.”

And always go directly to the bank’s Web site. “Start from a fresh Web site and don’t link off another site or off another email. “I have my U.S. Bank site in my favorites so I know it’s going to the right site.”

Another tip: “Don’t carry your Social Security card around with you and don’t have it printed on your check. Most schools today have moved away from having a Social Security number tied to the ID card.”

Higher One educates cardholders online

Sean Glass, Higher One’s chief marketing officer, said the number one protection against ID theft is knowledge, “know what to watch for.

Higher One, said Mr. Glass, primarily provides ID theft information online. For example, the Web site of one of Higher One’s clients, the University of Houston, includes “a box that you can click on to learn how to protect yourself.”

“Most students are pretty savvy (but) preventing ID theft involves understanding how criminals work.”

One of the biggest threats, of course, is phishing, attempting, usually via email, to get the recipient to click on a link that looks like it came from the bank. A related scam involves “attempts to get information through social engineering. You get a phone call from someone saying their attempting to clean up their records.” In essence, such calls are attempts to get any ID information that can help the scam artists steal identities. Social Security numbers are key, but they may also ask for dates of birth, mother’s maiden name, etc.

“We tell our customers that if you get an email that doesn’t look like it came from us, don’t click on the information.”

Since Higher One is an Internet-based financial services provider, it’s important that students, faculty and staff be careful when dealing with any emails from the company. “Don’t assume it comes from us. Go to the URL on the back of your card to log in.”

He said Higher One has not “had many people reporting cases of ID theft.” Regardless, most banks and Higher One follow a zero liability policy “and we’ll work with the student to get his money back in any event.”

But ID theft, he says, isn’t as important as protecting your documents, primarily credit cards. “The number one way a card gets stolen is when it’s skimmed.” That usually happens when your credit card is out of your sight for a few minutes, such as when you’re paying for a meal at a restaurant. The waiter could capture that credit card number and later use it or sell the number. “That’s why you have zero liability from credit card companies,” said Mr. Glass.

“The number one thing is awareness. When something doesn’t seem quite right, it probably isn’t,” he added.


Interactive programs key to Wells Fargo’s student education

Wells Fargo’s Julia S. Tunis, assistant vice president, corporate communications, says the bank uses its web site not only for financial management training but other areas as well, including ID theft.

The bank’s Hands on Banking program (www.handsonbanking.org) “is a free, fun, interactive money management program that teaches the money skills needed for all stages of life. (It covers) ID theft, fraud, phishing/online scams and protecting your credit. In addition, we have published articles in the Student Wells Wire online newsletter about protecting yourself about identity theft.”

She said that Wells Fargo, for all customers, has online content about ID theft at www.wellsfargo.com/privacy_security/fraud/operate/idtheft.

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