A twenty-year veteran in the technology industry has joined campus card supplier The CBORD Group as its senior vice president of sales and marketing. Prior to joining CBORD, Randy Eckels had worked with Knowledge Planet, Sprint, and AT&T.

Ithaca, New York - Randy Eckels has joined The CBORD Group, Inc. as senior vice president of sales & marketing. Eckels brings over 20 years of sales and marketing experience with major technology companies including Knowledge Planet, Sprint, and AT&T.

Before joining CBORD, Eckels was Senior Vice President of Business Development & General Manager at Knowledge Planet in Mechanicsburg, PA. There, he created a highly successful sales program, as well as a national branding strategy for Knowledge Planet, a market segment leader. Eckels previously held numerous senior level positions at Sprint, including Director of Product Management and Director of Engineering and Network Planning. Throughout his time there, he significantly grew the company’s client base and implemented innovative product management strategies. Eckels led customer focus group processes that enabled Sprint to develop marketing, branding, pricing, and packaging strategies. His management career has also included Product Management and Sales & Marketing positions at GTE Corporation and AT&T.

“Randy has significant experience in all of CBORD’s core markets–higher education, healthcare, business & industry, and hospitality,” says Tim Tighe, President & CEO of CBORD. “He has valuable technical as well as sales and marketing experience. His leadership will be invaluable to CBORD as we continue to grow and expand our customer-focused product and service offerings. Randy will oversee all of CBORD’s Sales & Marketing operations, and will sharpen our focus on positioning our innovative products and dedicated service to meet the needs of our growing community of customers.”

Eckels earned a Bachelor of Science in Electrical Engineering from Penn State University, a Master of Business Administration from Lehigh University, and a Master of Science in Information Systems from Penn State University. He will be based in CBORD’s corporate headquarters in Ithaca, NY.

About The CBORD Group
The CBORD Group serves colleges and universities, corporations, healthcare facilities, chain restaurants, supermarkets, and a host of other market segments. CBORD’s products are used in foodservice, catering, nutrition services, campus ID card privilege control, access control, housing services, cashless dining, online ordering, and other institution-wide activities. The CBORD Group serves more than 5,000 organizations in the U.S., Canada, Europe, and Australia. The CBORD Group was founded in 1975. Today it employs more than 450 professionals. Visit www.cbord.com for more information.