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Bank partnerships: Has 2003 showed growth or decline in this application?

Early this year, CR80News published its first-ever in depth review of banking and campus cards. In the issue, we profiled the major financial institution’s driving the relationships with campus card programs and highlighted many of the country’s leading projects. In an effort to spot trends and determine if our editorial team was correct and that banking relationships are indeed returning to a position of prominence in the card market, we revisited that article. We contacted the financial institutions profiled in the March 2003 issue to see what had developed in the 8 months since the article was published. By all indications, banking partnerships seem to be on the rise.

We spoke with seven financial institutions considered active players in the campus card market first in March 2003 and again in October 2003. The institutions interviewed were Higher One, PNC Bank, SunTrust, TCF Bank, US Bank, Wachovia, and Wells Fargo. We compared the client lists for each institution at those two points in time. The following summarizes the results of that evaluation.

In March the total partnerships amassed by the seven banks totaled 47 institutions of higher education. In October, that number had increased to 60 partnerships, an increase of nearly 30% in just eight months. Equally impressive, not one of the banks reported losing a client during the time period.

Two of the institutions, Higher One and US Bank, accounted for the majority of the added partnerships. Higher One experienced the most dramatic growth, rising from just two clients in March to seven in October. US Bank, however, achieved the largest number of new client additions adding six and bringing their total to 19 institutions.

With 19 campus card partnerships under contract, US Bank has emerged as the leader in campus card banking partnerships. But while Wachovia did not experience the same rate of new client acquisition during the period, the bank did add 1 client bringing their total to an impressive14 card program partnerships. PNC Bank also added one new client, Seton Hall University, bringing their total to nine.

The chart on the following pages show the results of the survey and highlight the campus clients of these seven leaders providing financial partnerships for card programs.

USBank
Contact: Jim Marshall, (513) 979-1330, [email protected]
Clients as of March 2003
Xavier University
Iowa State University
College of Mount St. Joseph
Minnesota State University
Spalding University
University of Akron
St. Louis University
University of Louisville
Drury University
Morehead State University
Northwest Missouri State University
Henderson State University
San Diego State University
Clients as of Oct. 2003
Xavier University
Iowa State University
College of Mt. St. Joseph
Minnesota State University
Spalding University
University of Akron
St. Louis University
University of Louisville
Drury University
Morehead State University
Northwest Missouri State University
Henderson State University
San Diego State University
Northwest Missouri State
Bellarmine University
Creighton University
Ouachita Baptist University
Gonzaga University
John Carroll University

HigherOne
Contact: Mark Volchek; [email protected]
Clients as of March 2003
University of Houston
University of Wisconsin-Stout
Clients as of Oct. 2003
University of Houston
University of Wisconsin – Stout
Sam Houston State University
Pace University
Liberty University
Eastern Michigan University
University of Wisconsin – Parkside

Wachovia
Contact: Temple Richardson, (336) 378-4048 [email protected]
Clients as of March 2003
Georgia Perimeter College
Mercer University
Clayton College & State University
Clark Atlanta University
Univ. of North Carolina at Chapel Hill
Univ. of North Carolina – Greensboro
NC A&T State University
Elon University
Guilford College
Villanova University
Philadelphia College of Osteo. Med.
Virginia Commonwealth University
Clients as of Oct. 2003
Georgia Perimeter College
Mercer University
Clayton College & State University
Clark Atlanta University
Univ. of North Carolina at Chapel Hill
Univ. of North Carolina – Greensboro
NC A&T State University
Elon University
Guilford College
Villanova University
Philadelphia College of Osteo. Med.
Virginia Commonwealth University
University of Florida
NC State University

PNC Bank
Contact: Debbie Finnegan, [email protected]
Clients as of March 2003
Duquesne University
University of Pennsylvania
Robert Morris University
Indiana University of Pennsylvania
University of Pittsburgh
Temple University
Edinboro University of Pennsylvania
The Pennsylvania State University
Clients as of Oct. 2003
Duquesne University
University of Pennsylvania
Robert Morris University
University of Pittsburgh
Penn State University
Temple University
Indiana University of Pennsylvania
Edinboro University of Pennsylvania
Seton Hall University

TCF Bank
Contact: Kevin Kuntz, (612) 661-7853, [email protected]
Clients as of March 2003
University of Minnesota
Northern Illinois University
Saginaw Valley State University (MI)
St. Cloud State University (MN)
University of Michigan
Clients as of Oct. 2003
University of Minnesota
Northern Illinois University
Saginaw Valley State University (MI)
St. Cloud State University (MN)
University of Michigan

Wells Fargo
Contact: Shelley Heinrich, (806) 767-7441,[email protected]
Clients as of March 2003
Texas A & M University
University of Northern Colorado
Baylor University
Texas Tech University
University of Arizona
Arizona State University
Clients as of Oct. 2003
Texas A & M University
University of Northern Colorado
Baylor University
Texas Tech University
University of Arizona
Arizona State University

SunTrust
Contact: Kathy Jones, (850) 907-5078, [email protected]
Clients as of March 2003
Florida State University
University of Central Florida
Clients as of Oct. 2003
Florida State University
University of Central Florida

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