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Marketing and Promotions

May 23, 2013 / ,

Enticing students with loyalty programs

Cash back, points toward scholarships promote card usage More and more universities are launching loyalty programs that encourage students to use their cards beyond the dorm and dining hall. From LoboPerks to airline-style loyalty programs, program administrators are searching for...
April 3, 2013 /

FGCU commemorates tourney success with special IDs

Florida Gulf Coast University came out of relative obscurity this year in the NCAA basketball tournament making it to the Sweet 16. The team went by “Dunk City” during its tournament run because of the high-flying acrobatics. While losing to...
April 1, 2013 /

Student ID forger nabbed by social media boast

Apparently fake IDs aren’t just for trying to get into bars when you’re underage. An Irish designer created a fake student ID to take advantage of a discount at a local pizza restaurant but was later busted when he bragged...
March 8, 2013 / ,

Georgetown’s ID gives wide variety of discounts to students

Georgetown University’s student ID gives its student body access to a number of discounts at retailers ranging from restaurants to yoga studios. As the Georgetown Wicket reports, students can take advantage of these deals anytime, but with midterms currently looming...
February 27, 2013 /

Monsters University issues IDs

Students attending Monsters University are being issued ID cards to increase safety and reduce identity fraud, according to the university Web site. “Beginning this fall, students in need of ID cards will need to complete a request form in person...
January 11, 2013 /

Cunningham promoted to director of global marketing

Matica System, a company that designs, manufactures and distributes card personalization and mailing systems and ID card printers, promoted Shane Cunningham to the group’s new director of Global Marketing. Cunningham previously served as the marketing communications manager for the U.S....
November 1, 2012 /

Campus ID is ticket for savings at one California university

School Savings ID, created by a student attending Chapman University, Orange, Calif., could provide students with up to a 20% discount at participating local businesses. Business major Jason Cunningham started the service early this year to help connect local businesses...
August 22, 2012 / ,

Clipper offers up discounted fares to student riders

With school just around the corner, Clipper is encouraging Santa Clara County students to get their free Clipper Youth card in order to continue taking advantage of discount fares. By obtaining a Clipper Youth card students, ages 5 to 17,...
March 6, 2012 /

LSU ID is ticket for money-saving opportunities

Want a discount on piercings? Or how about saving a buck at a local movie theater? Also available is a 50% discount at a local thrift store or discounted bowling. All you need to take advantage of these money-savers is...
September 28, 2011 / ,

Southeastern Louisiana expands student ID program to support off-campus payments

Southeastern Louisiana University has expanded its campus card program with the addition of Cub Cash, according to The Lion’s Roar, the student newspaper. Cub Cash is the university’s latest campus payment program which enables students to purchase meals at many...
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