Campus ID News
Card, mobile credential, payment and security
IDme 1 acquires student discount provider Perkla

Andrew Hudson   ||   Oct 21, 2014  || has acquired student discount platform Perkla in an announcement at Fashion Digital NY, a fashion and e-commerce centric event for start-up companies. The acquisition intends to protect retailers from fraud, while helping them reach student shoppers in a more personal and direct manner.

Based in McLean, Virginia, is a digital verification company that enables members of various groups to digitally verify their identification online. Perkla, meanwhile, is the brainchild of former Columbia Business School classmates Justin Belmont, Josh Kaplan and Marc Lombardo that provides retail discounts to students shopping online.

Perkla was able to secure partnerships with more than 40 leading student retailers en route to providing a student-centric service that was accessed by student shoppers from over 150 colleges and universities nationwide.’s technology allows student shoppers to prove their identity online, unlocking exclusive student discounts and cash back rewards otherwise unavailable on the web. The Marketplace also rewards students with increased cash back on purchases when they share offers through their Facebook account or if they make repeat purchases through the site.

It seems that is looking to expand into a new market of student shoppers, particularly those who used Perkla, as a way to find deals specifically for students at retailers and brands. Perkla offers deals for a number of recognizable brands including J.Crew, Cole Haan, Apple and the New York Times.

As a result of the acquisition, students using Perkla can now verify their identities and access student-only deals through’s retail rewards marketplace.’s existing network of commercial partners is impressive as well, boasting a roster that includes Under Armour, Nordstrom, Target, Best Buy, Overstock, Macy’s and Walmart amongst others. Per the acquisition, Perkla CEO Justin Belmon will be assigned a new position as’s Director of Product Management to lead’s retail rewards marketplace.

Related Posts

Subscribe to our weekly newsletter


Mashgin kiosk
Mar 01, 24 /

Dartmouth deploys new AI-enabled POS kiosks for self-checkout

  At Dartmouth’s Tuck School of Business in Hanover, NH, the dining hall includes a new touchless self-service kiosk that reduces checkout times dramatically. By eliminating human interaction, item handling, and barcode scanning, transactions times have been cut to as little as 10 seconds. The kiosks are from Mashgin, a Palo Alto-based company that has […]
facial recognition in college classroon

Is facial recognition on campus moving from access control to the classroom?

Facial recognition already unlock phones, expedites airport passage, and replaces IDs for door access, but now it’s efficacy is being testing in college classrooms. Chafic Bou-Saba teaches information systems at Guilford College. He believes he can improve student academic performance via cameras and AI. He and a team of students are designing a facial recognition […]
Feb 28, 24 /

Cal Poly pilots reusable dining containers to curb waste

Students at Cal Poly have been pushing for green initiatives on the San Luis Obispo campus, and dining services is listening. A new pilot program will test reusable containers in an effort to reduce waste from disposable take-out boxes. “The program greatly reduces resource consumption on campus while diverting single-use containers from landfills,” says a […]
CIDN logo reversed
The only publication dedicated to the use of campus cards, mobile credentials, identity and security technology in the education market. CampusIDNews – formerly CR80News – has served more than 6,500 subscribers for more than two decades.

Feb. 1 webinar explores how mobile ordering enhanced campus life, increased sales at UVA and Central Washington @Grubhub @CBORD

Join Jeff Koziol and Robert Gaulden from @AllegionUS as we explore how mobile credentials and proptech are changing on- and off-campus housing.

Load More...
CampusIDNews is published by AVISIAN Publishing
315 E. Georgia St.
Tallahassee, FL 32301[email protected]
Use our contact form to submit tips, corrections, or questions to our team.
©2024 CampusIDNews. All rights reserved.