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Tag: Marketing and Promotions

Leave your student discount cards at home with CardKing

CardKing unveiled its iPhone App, now available on the iTunes Store. The free App turns any iPhone camera into a portable bar code scanner, capturing student ID and discount bar...

Student Advantage provides more reason to travel with Greyhound

Student Advantage LLC, a subsidiary of The CBORD Group, has just sweetened the deal for its traveling student cardholders by improving its already existent partnership with Greyhound Lines. With the...

Campus card providers offer cost reduction, revenue-generating tips

With most states slashing budgets, cash-strapped institutions have had to make tough choices. Some have chosen to freeze salaries, others have laid-off people and many have put construction and other...

CBORD uses Schlage lock system to protect one-card solutions

The CBORD Group is helping colleges and universities protect their one-card access control investments by integrating its campus ID card systems with Ingersoll Rand Security Technologies’ new Schlage AD-Series security...

CBORD launches Integrated Security Solutions Group

The CBORD Group has formed Integrated Security Solutions Group designed to focus on the company’s growing security business. The new sector is expected to support the deployment of CBORD’s growing...

How the Cougars got their cards

The tale of Washington State University banking partnership and ID card By Andy Williams, Associate Editor, Avisian Publications When Washington State University in Pullman went looking for a banking partner...

Card recycling has yet to take off

Recycling can provide a selling point for cards, but reclaimed plastic often comes in less-than-pure shades of white that can drive away card-industry decision makers. “The biggest concern among card...

Searching for ‘green’ card stock

Sustainable options are still a ways off By Ed McKinley, Contributing Editor, Avisian Publications Polyvinyl chloride–or PVC for short–dominates the nation’s plastic-card market despite efforts to find more ecologically friendly...

Of Facebook, MySpace, YouTube and Twitter

Making social media work for your campus card program By Andy Williams, Associate Editor, Avisian Publications If you aren’t using Facebook, YouTube, MySpace or some of the other so-called social...

Card issuers won’t bombard college students with offers

While the new credit card law doesn’t take effect until February, many card issuers are already gearing up to comply with the new regulations. That means there will be fewer...
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