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Marketing and Promotions

Marketing and Promotions

August 1, 2002 / , ,

University of Minnesota tracks conference attendees with PDA and mag reader

The University of Minnesota’s U Card Office knows how to produce ID cards. They manage production and card services for more than 80,000 students, faculty, and staff at the main campus in Minneapolis and at the University’s three affiliate campuses....
July 1, 2002 / , ,

Using web-based surveys to fine tune your card program

How can we know if our hard work is paying off? If the time and dollars we are investing in our card programs are helping? There are several ways to monitor our success: We can track usage volume by running...
June 1, 2002 /

Marketing takes center stage with UNCG’s campus card program

BY SCOTT MILMAN, DIRECTOR OF SPARTAN SERVICES AND JOSEPH DIX, MARKETING COORDINATOR, BUSINESS AND AUXILIARY SERVICES, UNIVERSITY OF NORTH CAROLINA AT GREENSBORO In the business world, marketing is intended to beef up revenue. It is all about maximizing profit. Many...
June 1, 2002 / , ,

Is the campus card industry in turmoil?

A consultant forecasts radically changing landscape BY ROBERT HUBER, ROBERT HUBER ASSOCIATES Editor’s Note: The following article was provided to CR80News by industry consultant, Bob Huber. The series of predictions that follow are based upon Mr. Huber’s personal evaluation of...

Fargo Electronics, Inc. Introduces The CardJet™ 410

NEW ORLEANS (April 23, 2002) –Fargo Electronics, Inc. (Nasdaq: FRGO) today introduced the Fargo Professional Series CardJet™ 410 Printer/Encoder– the first dedicated plastic card personalization system that uses Fargo’s new CardJet Printing Technology™ – at the CardTech/SecurTech Conference and Exhibition...

Scanning the Biometrics landscape: Getting your hands around the key concepts

As institutions seek to enhance their identification programs, many benchmarks are set. Typically they include a digitized photo ID integrated with their meal plan, security, banking and stored value. Ultimately many institutions seek ways to get more from their card...
March 27, 2002 /

Higher One Names Dean Hatton as President and CEO

New Haven, CT – March 27, 2002 – Higher One, which provides affinity-based financial services through university partnerships, announced today the appointment of Dean Hatton as President and CEO. Mr. Hatton brings 20 years of diverse general and executive management...
March 11, 2002 /

CyberMark Reorganization Paves Way for Company Expansion

Tallahassee, FL, March 8, 2002 - CyberMark announced today a reorganization that will allow the company to better focus on its core markets: Higher Education, Automotive and Gift Cards. As the company continues to grow in its flagship Higher Education...

Cybermark announces major restructuring

Bill Norwood resigns as company Vice Chairman On Friday, March 8 CyberMark distributed a press release announcing a corporate restructuring that included the resignation of Bill Norwood, longtime card industry veteran and CyberMark Vice Chairman. CyberMark established itself as the...
March 1, 2002 /

Making your ID card program a success

Marketing for a campus card program can take many forms but typically involves two major areas: Initial Program Marketing and Program Awareness Marketing. We dive into these two areas of card program marketing, why they're important and how to execute...
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The only publication dedicated to the use of campus cards, mobile credentials, identity and security technology in the education market. CampusIDNews – formerly CR80News – has served more than 6,500 subscribers for more than two decades.
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Great inverview on the Public Key Open Credential (PKOC) standard with ELATEC's Jason Ouellette, Chairman of the Board for the @PSIAlliance.

Attn: friends in the biometrics space. Nominations close Friday for the annual Women in Biometrics Awards. Take five minutes to recognize a colleague or even yourself. http://WomenInBiometrics.com

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