Campus ID News
Card, mobile credential, payment and security
retransfer avansia slider 1

Retransfer ups the ante for desktop card printers

CampusIDNews Staff   ||   Apr 02, 2015  ||   , , ,

Autumn Cafiero Giusti, contributing editor, Avisian Publications

Fast, cheap or good. The old adage says you typically can’t have all three. The same has been true when choosing a card printing technology, but things are changing.

The direct-to-card method has long filled the “fast and cheap” niche. The newer retransfer printing method delivers the “good” in the form of superior image quality. More recently, it’s become cheaper, too.

Lower costs and a rise in chip card use are driving up the demand for retransfer card printers. In addition to the high-quality images, the technology also enables over-the-edge printing and printing on uneven surfaces often found when cards contain chips or other embedded technologies.

This is due to the way color is applied to the card during in the imaging process.

The direct-to-card method uses a print head to apply dye from a printer ribbon directly onto a plastic card. This tends to be faster and less expensive, but often provides a noticeably lower quality image and misprinting on uneven surfaces. It also causes wear and tear on the sensitive and costly print head, particularly as it encounters hard edges and surface imperfections.

The retransfer method addresses these problems by applying the ribbon’s dye to a separate clear transfer film. This film is then attached to the plastic card as a single overlay so the print head never comes into contact with imperfections in the card’s surface or its hard edges.

Today, secure applications from driver licenses to government IDs and corporate badges to student ID cards are moving to retransfer printing at an increasing rate.

Companies offer both

Evolis is the latest card printer manufacturer to leverage retransfer technology with the addition of its Avansia printer. Evolis introduced the new line of printers late in 2014 after seeing an increase in demand for higher quality cards, especially in government applications.

“Avansia gives us access to different segments in transportation and government that we didn’t have access to before,” says Gerardo Talavera, managing director for the Americas for France-based Evolis.

The Avansia printer line complements the company’s existing line of direct-to-card printers, and as Talavera says, the two printing technologies cater to the needs of different markets.

He says retransfer printing generally serves markets that require cards with higher durability, security and image quality. Direct-to-card offers a lower cost alternative for high-volume print jobs in which a card’s life span and image quality are of less concern, such as short-term ID badges and loyalty cards.

What makes the Avansia printer noteworthy is that it prints images at an ultra-high 600 dpi resolution, whereas the current standard for most high-resolution printers is 300 dpi. Talavera expects 600 dpi to rapidly become the new standard for ID printing.

Government and financial institutions prefer retransfer printing because it enables printing on different card materials with uneven surfaces and embedded chips. To further improve image quality in such situations, Talavera says the Avansia includes a built-in card flattener.

Retransfer printing is a more complex technology and costs more. It tends to be about 40% more expensive, Talavera says, for both printing costs and the price of the unit itself.

Direct-to-card printing is ideal for inexpensive, entry-level print jobs that might require single-side printing with only a photo and text, such as convention ID badges, he says. There’s also greater speed with the direct-to-card method, which can make it more appealing for larger printing jobs.

The Avansia prints 140 cards per hour while direct-to-card printers produce 180 cards per hour.

Related Posts

|| TAGS:
Subscribe to our weekly newsletter


Photo ID camera webinar
Jul 18, 24 /

How do I select the right camera for my campus card office?

When it comes to getting a photo onto a campus card, a lot has changed in recent years. In many offices, high-end SLR and video cameras have been replaced by web cams or other technologies. There are many options, so how do you decide what is right for your environment. In a recent episode of […]
HID Access Control Survey

Access control survey shows continuing rise in biometrics, mobile, AI

HID’s 2024 State of Physical Access Control Report showcases significant market changes since the last report was issued two years ago. In partnership with IFSEC Insider, HID conducted their study from November 2023 until January 2024, distributing the survey to users through email, media outlets, social media, and internal teams. In all, more than 1,200 […]
Hiring student workers
Jul 17, 24 /

Tips for hiring student workers for your campus card office

Many campus card offices rely on students to supplement their full-time staff, but interviewing and hiring student workers can be challenging. Many have little or no prior work experience, and the current generation of young people have different drivers than prior generations. So how can you best approach the process in your office? Alicia Todaro, […]
CIDN logo reversed
The only publication dedicated to the use of campus cards, mobile credentials, identity and security technology in the education market. CampusIDNews – formerly CR80News – has served more than 6,500 subscribers for more than two decades.

Attn: friends in the biometrics space. Nominations close Friday for the annual Women in Biometrics Awards. Take five minutes to recognize a colleague or even yourself.

Feb. 1 webinar explores how mobile ordering enhanced campus life, increased sales at UVA and Central Washington @Grubhub @CBORD

Load More...
CampusIDNews is published by AVISIAN Publishing
315 E. Georgia St.
Tallahassee, FL 32301[email protected]
Use our contact form to submit tips, corrections, or questions to our team.
©2024 CampusIDNews. All rights reserved.