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Navigating the Identity Roadmap with ColorID

It’s that extra legwork that not only helps avoid calamities, but also establishes trust. “Any technology is constantly evolving, so for us to be able to relay relevant and up-to-date info to our campus partners helps everyone,” says Mark Degan, Director of Corporate Marketing at ColorID. “We want to be thought of as a trusted advisor that a campus client knows they can call on.”

In constant motion

Whether it’s communicated in a stakeholder meeting or at one of the company’s Identity Summits, troubleshooting identity technology never stops.

“Our account management team is constantly uncovering new things, and new ways to assist campus clients,” says Degan. “We work with these systems everyday, and when campuses get advice from us, it’s not loaded; it’s based on what each campus’ specific situation calls for.”

We work with these systems everyday, and when campuses get advice from us, it’s not loaded; it’s based on what each campus’ specific situation calls for.

In addition to the company’s stakeholder meetings that take place on campus, universities looking at their identity environment have a number of outside resources available that can help make informed decisions. “Between participating in NACCU events, attending our regional Identity Summits, and our dedicated Identity Roadmap page, there’s a lot of valuable information available,” says Degan.

Whether a university decides to work with ColorID to formulate its Roadmap, or decides to go it alone, the benefit to having a strategic document to guide decision-making remains the same. But as with any decision, leaning on experience has valuable benefits.

“We’re there to help,” says Nybom. “We’re not going to just process the sales order, turn our back, and walk away, it’s a relationship that grows over time.”

Growth over time is, after all, core to what the Identity Roadmap represents: progress toward the next wave of identity technology.

“We want to be the university’s partner, for them to be successful, and for any changes they make to go smoothly,” says Nyblom.


The above article is the third in a series detailing the Campus Identity Roadmap. For more on what the Roadmap is and how your campus can begin to formulate one, see part two and part one in the series with ColorID’s Director of Product Management, Todd Brooks and Executive Vice President, Danny Smith.

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