Campus ID News
Card, mobile credential, payment and security
University of Minnesota Twin Cities mascot

Treasure hunt sends students in search of mascot’s lost campus card

UMinnesota Twin Cities card office doles out clues to location of hidden IDs, cash prizes for student puzzle solvers

CampusIDNews Staff   ||   Sep 21, 2023  ||   

At the University of Minnesota Twin Cities, the mission is to find Goldy’s U Card. On each of the institution’s three campuses, one of the mascot’s U Cards is hidden. Each undergraduate student that finds a card will receive a $100 reward.

Finding the cards will not be easy.

To help in the hunt, three clues will be provided for each location. To provide time for hunters to solve the clues, they will be doled out one-by-one over three consecutive days. According the UCard Office, “spoiler clues will be posted on the Friday of each week at 10am if Goldy's U Card has not been found by then.”

Adding to the marketing value of the contest, clues will be released on the U Card Office’s Instagram at 10am.

In the interest of safety, the office makes it clear that finding Goldy's U Card does not require digging, climbing, entering buildings, or leaving a marked path. Additionally, it is not located in any lanes of travel (bike, car, bus, light rail, etc.), and all locations are fully accessible.

Adding to the marketing value of the contest, clues will be released on the U Card Office’s Instagram at 10am. Later in the day they will be available at the UCard office website.

To be eligible to win, students must be following the U Card on Instagram – @ucardumn.

It's a clever promotion and a great example of how to get students interacting with your card office. The treasure hunt provides great exposure for the U Card office’s social media and generates a ton of goodwill with students and campus administrators. If your campus has found clever ways to engage your cardholders, please share it with us at [email protected].

To follow the clues and the progress to find Goldy’s U Card, check out the card program on Instagram or on the contest page online.


Subscribe to our weekly newsletter


NACCU Annual Conference Call for Speakers
Dec 06, 23 /

Last chance for NACCU conference speaker proposals is Monday Dec. 11

In April the campus card, mobile credential, and transaction system world will converge on Covington, Kentucky for NACCU’s 2024 Annual Conference. Last year’s event included more than 550 attendees and this year that number is expected to grow. The highlight of the event is always the 70-plus outstanding educational sessions, and members are the key […]
CBORD HID video with Amy Surprenant
Dec 05, 23 / ,

CBORD and HID Global share combined approach to mobile ID

  Prior to her role with HID Global, Amy Surprenant helped lead two of the most innovative card programs in the country – the University of Vermont and Vanderbilt. At Vandy, she was instrumental in the launch of their mobile credential program. Now as HID’s End User Business Development Rep for Higher Ed, she is […]
Genetec stats
Dec 01, 23 /

Hybrid cloud, cyber fears, supply chain hangovers lead trends in physical security

In its annual “State of the Physical Security 2024” study, Genetec surveyed more than 5,500 end users and channel partners to get their perspectives on the market in 2023. Of the respondents, 32% were from North America and the remaining 68% were split between other regions across the globe. Key findings saw cloud-based access control […]
CIDN logo reversed
The only publication dedicated to the use of campus cards, mobile credentials, identity and security technology in the education market. CampusIDNews – formerly CR80News – has served more than 6,500 subscribers for more than two decades.

Join us, @NACCUorg, and @TouchNet to explore how campus card programs can successfully navigate the sales and procurement process. Join the webinar on June 6, 2 pm EDT.

Webinar: Learn how the University of Arizona uses campus cards, mobile ordering, kiosks, lockers, and robots to revolutionize campus dining. April 7, 2-2:30 EDT. Register Now at

Load More...
CampusIDNews is published by AVISIAN Publishing
315 E. Georgia St.
Tallahassee, FL 32301[email protected]
Use our contact form to submit tips, corrections, or questions to our team.
©2023 CampusIDNews. All rights reserved.