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New study shows students want mobile access, proptech from campus housing

Video interview with Allegion experts explores study's key findings, opps for campus card programs

Chris Corum   ||   Jan 23, 2024  ||   , ,

To attract and retain modern students in on-campus housing, institutions need to invest in advanced technology such as mobile access, secure credentials, wifi, and apps. In the multi-family housing world, such technologies are called ‘proptech’ (property technology).

In this episode of CampusIDChats, we speak with Jeff Koziol, Allegion’s higher education specialist, and Robert Gaulden, the company’s go-to-market lead for multi-family access.

60% of respondents say they would be more likely to select a new residence that offered mobile access control as an amenity. More than one-third would even pay more

Gaulden’s group at Allegion recently release a study exploring what tenants want from multi-family housing/apartments. The report titled “2023 Multifamily Living Trends: A Study on What Multifamily Renters Desire, Expect and Will Pay More For in Their Residences,” is available for free download.

Important findings include significant increases in the adoption of smart home technology, mobile access control, re-prioritization of amenities, as well as online access for tours, leasing, and communication.

Key to campus card programs and other administrators is the similarity between multi-family and on-campus student housing. Resident preferences and expectations for apartment life likely crossover to on-campus housing.

Among the many proptech topics covered, the group discusses findings related to mobile credentials. Impressively, 60% of respondents say they would be more likely to select a new residence that offered mobile access control as an amenity. More than one-third would even pay more.

To learn more about how proptech can improve campus residences and how campus card programs can play a key role, click on the video image at the top of this page.

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