Campus ID News
Card, mobile credential, payment and security

Campus card technology changes rapidly, but the card marketing remains stagnant

CampusIDNews Staff   ||   Jun 01, 2003  ||   ,

There we were, 10 years ago on-site at a New York community college campus, on a tour of their ID card office. The college was preparing to deploy the latest in card production, a dye-sublimation printer and digital-image capture system. But that day we were treated to a demonstration of the school’s existing card production system.

A diminutive card office employee led us to a piece of equipment nearly 30 years old–a massive Addressograph card/plate embossing machine. With a sudden burst of strength and skill she initiated a violent process that produced an embossed metal ID card. It looked far more like a military dogtag than it did a student ID.

In one of this month’s articles, we review the components of a modern card imaging system. It will become clear just how much has changed since the early systems, like the Addressograph I saw in New York or the laminated Polaroid photo badges that can still be found in far too many card offices today.

But in contrast to the major changes that have occurred in card production, very little has changed in how we market our card programs to our constituents. What are we doing to market our programs? The answer on most campuses is “not nearly enough.”

For most programs, there are little or no dollars dedicated to card marketing. As you prepare next year’s budget request, include some amount for marketing. Even if it is only a token amount (e.g. $500) set the precedent that your program needs to be marketed for it to succeed. It will make it easier to request more in future years. And review this month’s article on marketing your program to get an idea of where to begin.

Chris Corum, Editor • [email protected]

Subscribe to our weekly newsletter


Feb 07, 23 / ,

Drake University maximizing off-campus program with Grubhub

Drake University’s fledgling off-campus program started in October of 2020, and it quickly became evident that mobile ordering would be a valuable addition. Grubhub joined the Drake CampusCash program just one short year later in October of 2021, and the partnership has provided Drake students with a wider variety of off-campus dining options than ever before.
Feb 03, 23 /

Brown campus mailroom adds visual queue

Brown University has added a new visual queue in its campus mailroom that displays the order in which students will be called to pick up their packages. The system is underpinned by the student ID card and a kiosk system in the mailroom.
Feb 02, 23 / ,

East Carolina adds robot delivery with Grubhub, Starship

East Carolina University has joined the growing list of institutions to deploy robot delivery, partnering with Grubhub and Starship Technologies to provide the service. All students, faculty and staff at East Carolina University are able to leverage robot delivery from main campus dining locations.
CIDN logo reversed
The only publication dedicated to the use of campus cards, mobile credentials, identity and security technology in the education market. CampusIDNews – formerly CR80News – has served more than 6,500 subscribers for more than two decades.

Join us, @NACCUorg, and @TouchNet to explore how campus card programs can successfully navigate the sales and procurement process. Join the webinar on June 6, 2 pm EDT.

Webinar: Learn how the University of Arizona uses campus cards, mobile ordering, kiosks, lockers, and robots to revolutionize campus dining. April 7, 2-2:30 EDT. Register Now at

As supply chain issues in 2021 persist, identity solutions provider @ColorID discusses ways campuses can to overcome potentially troublesome delays until the situation eases.

A dining services push at the @UBuffalo is reinforcing the utility of self-service checkout. @CBORD is improving the food service experience using the GET app, as well as Nextep kiosks and Oracle’s Micros Simphony POS.

Did you miss our recent webinar? No worries - watch it on-demand. Leaders from @NAU and the @UAlberta joined Ryan Audus, Touchnet, and Andrew Hudson, @CR80News, to discuss innovative mobile services and the future of mobile tech in higher ed. Watch now:

Load More...
CampusIDNews is published by AVISIAN Publishing
315 E. Georgia St.
Tallahassee, FL 32301[email protected]
Use our contact form to submit tips, corrections, or questions to our team.
©2023 CampusIDNews. All rights reserved.