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Universities cited as top market to expand ID card printing sales.

One of the hot markets to grow ID card printing sales is in higher education, suggests this article form Business Solutions. Mark Doi, director of end user sales for the education market at HID Global, says universities offer a huge growth market for ID card sales. It’s a market that includes some 4,100 four-year colleges and universities and two-year technical and community colleges totaling about 17.5 million students and 3.4 million faculty members in the U.S. alone. That’s expected to grow to 20 million by 2015, says Doi.

Geared towards value added resellers, the article also points out that these resellers should tie as many applications as possible into their card solutions.

“In addition to serving as a visual means of identification, a student ID can also act as a dorm key, a library checkout card, a parking pass, a bookstore discount card, a cash card, a laundry token, and a secure logon to computer networks,” says Doi. “When multiple stakeholders in the university can all see value in the purchase of a new ID card system, it becomes a much easier investment to justify.”

Read more here.

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