Campus ID News
Card, mobile credential, payment and security
2016 cr80news expert panel 1

The future of the card system

Contributor   ||   Feb 01, 2016  ||   

Larry-CBORDBy Larry Delaney, VP and GM, Cashless Systems, CBORD

For more than four decades we have been working with higher education institutions to create value, convenience and automation around identity management on campus. What used to be four or five cards has since become one.

Now we’re in the midst of another sea change in this industry, one that finds our customers asking us and each other "What exactly is a card system?" and "What exactly is card service?"

That discussion starts with identity.

Identity opens doors

Over the past several years we’ve seen the creative problem solving our customers have done around identity management and access using our systems, and we’ve marveled over how they have pushed the boundaries time and again. Our customers are evolving the definition and the perception of card systems and card services along the way. For instance, they use their cards systems to:

  • Control traffic flow through the center of campus
  • Automate the tracking of resident hall occupants in an emergency evacuation
  • Quantify outcomes of Title IX tracking

None of these are functions that anyone has traditionally associated with a card system or card services, yet they all involve identity management. So card services personnel are right in the middle of solving problems such as: Who gets which privileges? Who can access which resources?

How identity is verified is evolving too. A university’s customers are 18­–22 years old and are the early adopters of all new technology so colleges have an extra incentive, a duty even, to keep campus technology up-to-date. For 2016 this means keeping the credential up-to-date, be it a mag stripe or contactless card, a smartphone or a wristband, an iris or a thumbprint. More likely it is all of these. Systems will need to be prepared to extend the convenience of accepting any and all options to verify identity.

Convenience creates questions

Much of what we think of as card services on a college campus has to do with creating a culture of convenience – giving students easy ways to do all the non-academic parts of life on campus. In fact, since the inception of modern day card programs, card services directors, managers and administrators have all measured what they do in terms of student service. Providing technologies that made things easier was simply good customer service.

In the past several of years, that thinking has adapted to focus on the student experience. What is the out-of-classroom life like? How can it be better? More fun? But in 2016 this thinking will morph further still to consider student success. What are your programs doing to help keep a student in class and engaged? We have several campuses that can point to actual data showing that what they are doing with auxiliary services is impacting retention rates – including the programs and platforms that were originally implemented with the simple intention of providing good customer service. A year from now it won’t just be a few campuses collecting this data, and five years from now everyone will be measuring every out-of-classroom touch point in terms of how it influences student success. The emerging trend of 2015 will be the prevailing convention of 2016.

Of course with any activity involving identity verification comes a host of privacy concerns. It will be debated at length in 2016: convenience vs. privacy. This isn’t specific to higher education for certain, but college campuses are in a unique position at the forefront of deciphering the fine points and leading by example when it comes to the complexities regarding identity management. They will make a considerable effort to be transparent and to use their gathered data to further positively affect student success.

Connections tell the story

Campuses understand the data is already there, but it only becomes relevant and useful via connectivity. This coming year, card program personnel will find ways to connect with other systems on campus to help create big picture specifics on what influences student retention and success. They will connect with other departments on campus to turn fanciful ideas into concrete processes. They will take the information from those connected systems and connected ideas and create enormous reams of information. Information that will influence smart decisions and affect all areas of campus life.

The future of the card system mirrors that of auxiliary services as a whole. Everything that auxiliary touches will be part of the system. All points will connect. The hub will be identity while the spokes will be conveniences. Yesterday’s card system is tomorrow’s enterprise auxiliary platform, touching all corners of campus and enhancing all aspects of campus life.

|| TAGS:
Subscribe to our weekly newsletter


Feb 03, 23 /

Brown campus mailroom adds visual queue

Brown University has added a new visual queue in its campus mailroom that displays the order in which students will be called to pick up their packages. The system is underpinned by the student ID card and a kiosk system in the mailroom.
Feb 02, 23 / ,

East Carolina adds robot delivery with Grubhub, Starship

East Carolina University has joined the growing list of institutions to deploy robot delivery, partnering with Grubhub and Starship Technologies to provide the service. All students, faculty and staff at East Carolina University are able to leverage robot delivery from main campus dining locations.

LEAF on campus: An open standard for access control and identity management

ELATEC's Sean Houchin discusses a solution for campuses seeking an open alternative to traditional access control platforms: LEAF. LEAF is an open, interoperable platform that allows credential holders to use their LEAF ID card, key fob or smartphone to unlock access to various campus applications through any LEAF-enabled reader.
CIDN logo reversed
The only publication dedicated to the use of campus cards, mobile credentials, identity and security technology in the education market. CampusIDNews – formerly CR80News – has served more than 6,500 subscribers for more than two decades.

Join us, @NACCUorg, and @TouchNet to explore how campus card programs can successfully navigate the sales and procurement process. Join the webinar on June 6, 2 pm EDT.

Webinar: Learn how the University of Arizona uses campus cards, mobile ordering, kiosks, lockers, and robots to revolutionize campus dining. April 7, 2-2:30 EDT. Register Now at

As supply chain issues in 2021 persist, identity solutions provider @ColorID discusses ways campuses can to overcome potentially troublesome delays until the situation eases.

A dining services push at the @UBuffalo is reinforcing the utility of self-service checkout. @CBORD is improving the food service experience using the GET app, as well as Nextep kiosks and Oracle’s Micros Simphony POS.

Did you miss our recent webinar? No worries - watch it on-demand. Leaders from @NAU and the @UAlberta joined Ryan Audus, Touchnet, and Andrew Hudson, @CR80News, to discuss innovative mobile services and the future of mobile tech in higher ed. Watch now:

Load More...
CampusIDNews is published by AVISIAN Publishing
315 E. Georgia St.
Tallahassee, FL 32301[email protected]
Use our contact form to submit tips, corrections, or questions to our team.
©2023 CampusIDNews. All rights reserved.