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LU boosts business at off campus merchants, Flames Cash

Liberty University is boosting business in Lynchburg, Va. with Flames Cash, the declining balance account linked to the university’s campus ID.

According to a local news report, the program started last year and during that time span LU students have spent $1.34 million in Flames Cash off campus. Flames Cash is accepted in 34 businesses in Lynchburg including Subway, Buffalo Wild Wings, CVS Pharmacy and Dominoes Pizza.

“The students come in and their cards are full of money,” said Donna Salvia, a manager at Smoothie King. “It’s been good for us, I think it’s been good for all the merchants who participate,” said Salvia.

New vendors say business has increased since joining the Flames Cash program. Ledo’s Pizza joined the program in January 2011 and is glad it did. “There are a lot of students who won’t go out unless they can use their flames cash,” said Matt Simon, general manager at Ledo’s Pizza.

Read the full story here.

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