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Lehigh Dining adds second food truck

Andrew Hudson   ||   Oct 19, 2018  ||   

Lehigh University Dining is adding another option to its on-campus repertoire with the deployment of its second food truck. The new Simply Skewered truck concept will serve Tarasco-Brazilian inspired barbecue fare to students and faculty on campus.

As reported by The Brown and White, the new food truck will join the existing Lehigh Füd Truk concept, which has been a popular food destination for students since arriving to campus back in 2012. The Füd Truk concept offers items ranging from breakfast sandwiches to burgers and snacks. The arrival of Simply Skewered is slated for this December, according to Lehigh Dining Services.

The new truck will rotate and serve several locations around Lehigh's campus. University meal plans and Goldplus -- Lehigh's declining balance account on the student ID card -- will be accepted, along with standard credit cards and cash. Also key to the new truck will be new hours of service for students. The Simply Skewered will serve during lunch and dinner hours, dovetailing with the Füd Truck's serving schedule that only serves during breakfast and lunch hours.

Evan Rehrig, the marketing manager for Lehigh Dining, says the marketing team completed research on popular food trends and identified “food on a stick” as a cuisine style on the rise. Lehigh Dining Services also surveyed students through the Student Senate for several years and found that barbecue food was a popular option.

Lehigh Dining and its marketing department recognized the need for a second food truck to better account for a growing student population. Lehigh’s student body is also becoming increasingly diverse, with more varied dining preferences that the university wants to be reflected in its on campus offerings. The new food truck concept will serve kebab-style meals cooked on spits, as opposed to a regular grill, and served in eco-friendly containers.

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