The University of New Brunswick, along with campuses nationwide, has begun classes for the fall. And like any university, UNB is tasked with bringing new students up to speed early in the semester to get them acclimated to campus and settled into university life. It's a job that the university's card office seems to be tackling head on via social media.

To accompany the opening of the fall semester, the New Brunswick UCard Office is running a scavenger hunt with the help of the office's official Twitter account, @UNBUcard. The contest is helping to promote online photo submission and the UCard in general, with one winner being awarded $250 worth of UCard Cash.

$250 UCard Cash would be pretty sweet, right? Come see us in the SUB & take a #UCardSelfie and it could be yours! pic.twitter.com/fjcmKtaBGD

— UNB UCard (@UNBUCard) September 22, 2015

There are a number of ways to promote not just the campus card, but the office that issues the credential as well. And when it comes to fostering student interest, New Brunswick's contest and presence on Twitter is a great place to start. An overwhelming number of college students are using Twitter, so why not engage with them directly?

And just like that, @RileyMacknight is entered to win $250 UCard Cash with #UNBFind. Bam. pic.twitter.com/OuOGdzurWx

— UNB UCard (@UNBUCard) September 22, 2015

New Brunswick's Twitter account is providing another means for students to engage with their campus card, but the posts don't necessarily have to be all about the card itself.

Wonder how many boxes of poptarts & mini-wheats you could buy from the #CampusShoppe with $250 UCard Cash... #UNBFindpic.twitter.com/gXX4O5Zr4A — UNB UCard (@UNBUCard) September 22, 2015

It's also an opportunity to promote other campus services and locations, like an on campus shop or restaurant, or driving more student attention to online photo submission.

#UNB Skip the line, submit online. Take a #UCardSelfie and submit your ID photo at http://t.co/d4PvehddUg#saycheesepic.twitter.com/cNKgyAocls — UNB UCard (@UNBUCard) May 20, 2015

Running these types of contests and giveaways can be a great way to drive traffic to university social media accounts, while also informing students of the value that their card holds. And with easy-to-use tools like Twitter that offer a great source of synergy for a card program, it's a win-win.

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