Campus ID News
Card, mobile credential, payment and security
cashless vend 1

Study finds cashless vending machines outperform cash-only counterparts

Andrew Hudson   ||   Apr 26, 2019  ||   , ,

A study conducted by researchers at Michigan State University, along with vending and payment solutions provider USA Technologies, has found significant performance boosts could be gained from cashless-enabled vending machines as compared to units only accepting cash and coin.

The report highlights the common practice of outfitting only high-volume machines with cashless technology, but the study's findings suggest that low-performing vending machines can provide significant revenue growth once equipped with cashless hardware.

The MSU study found that vending operators who added cashless technology to machines recording less than $2,000 per year in sales -- the "low-performers" -- experienced top-line sales growth of 110% on average over the first 18 months following deployment. This compares to the average 35% increase on the total population of machines studied.

The study also found that following deployment of cashless technology, machines recorded an increase in cash sales as well. Cashless sales increased by 131% on low-performing machines after 18 months, compared to 78% on the total population of machines studied. But cash sales at low-performing machines also increased by an average of 97% during the same period, compared to 17% on the total population of machines.

“We believe that the results of this study underscore the real financial and operational value of adding cashless technology to every machine,” says Jim Turner, senior data analyst at USA Technologies. “But it could significantly increase cash sales as well, which is partially driven by the ability to offer premium products and an increased awareness of machine performance due to online management tools. We believe that having the data to make better decisions, even on a low-performing machine, could result in significant additional revenue for operators.”

Other study findings on average over the first 18 months following cashless technology deployment include:

  • There was a 26% growth in total transactions
  • There was a 74% increase in credit card transactions and 13% increase in cash transactions
  • 70% of all growth was accounted for by increased transactions
  • Spend per transaction rose by 7% overall.

The study, conducted by Michigan State University’s Broad College of Business - MS Business Analytics (MBSA) program, provided an educational experience that combined a number of university resources in addressing the study, research, and application of data analytics. As part of the program, USA Technologies provided MSU with access to its “Knowledge Base” database, which captures sales and transaction data on all vending machines connected to the company's cashless payments platform.

MSU researchers then analyzed the data on select machines to evaluate sales activity up to 18 months following the addition of cashless technology. Results were based on sales activity of 250,000 vending machines connected to USA Technology's cashless payments platform nationwide, including 95,000 "low-performing" machines.

Subscribe to our weekly newsletter


Jan 26, 23 / ,

Baylor adds Starship robot delivery

Baylor University has added robot delivery from Starship Technologies to its dining services offerings with the help of Grubhub. The initiative will see Baylor deploy a fleet of 20 delivery robots on the Waco, TX campus.
Jan 26, 23 /

NACCU Annual Conference registration now open

The National Association of Campus Card Users (NACCU) has opened registration for its Annual Conference. This year’s conference will be held April 16-19 in Austin, Texas and will feature a packed schedule of informative events and sessions with both campus card professionals and corporate vendors.

Grubhub, partner for reusable takeout container initiative

Grubhub has partnered with reusable packaging management platform,, announced to provide an integrated takeout container management service on college campuses. The partnership will bring's ReusePass program to universities across the United States, starting first with Ohio State University and Colorado State University.
CIDN logo reversed
The only publication dedicated to the use of campus cards, mobile credentials, identity and security technology in the education market. CampusIDNews – formerly CR80News – has served more than 6,500 subscribers for more than two decades.

Join us, @NACCUorg, and @TouchNet to explore how campus card programs can successfully navigate the sales and procurement process. Join the webinar on June 6, 2 pm EDT.

Webinar: Learn how the University of Arizona uses campus cards, mobile ordering, kiosks, lockers, and robots to revolutionize campus dining. April 7, 2-2:30 EDT. Register Now at

As supply chain issues in 2021 persist, identity solutions provider @ColorID discusses ways campuses can to overcome potentially troublesome delays until the situation eases.

A dining services push at the @UBuffalo is reinforcing the utility of self-service checkout. @CBORD is improving the food service experience using the GET app, as well as Nextep kiosks and Oracle’s Micros Simphony POS.

Did you miss our recent webinar? No worries - watch it on-demand. Leaders from @NAU and the @UAlberta joined Ryan Audus, Touchnet, and Andrew Hudson, @CR80News, to discuss innovative mobile services and the future of mobile tech in higher ed. Watch now:

Load More...
CampusIDNews is published by AVISIAN Publishing
315 E. Georgia St.
Tallahassee, FL 32301[email protected]
Use our contact form to submit tips, corrections, or questions to our team.
©2023 CampusIDNews. All rights reserved.