Emil Bonaduce, Vice President, Corporate Development, CardSmith

The burgeoning use of mobile everything. That’s the trend. So evident is the mobile trend that you would have to be Rip Van Winkle to not notice.

Smart phone growth and usage is the biggest thing since, well, sliced bread. In fact, it’s engulfing entire economies. Samsung is producing double the volume of smartphones as compared to the incredible iPhone, and now represents 20% of the gross domestic product of South Korea. Can 50% be that far away?

The heaviest users of mobile services are young people, millennials, and most importantly, students. But what is driving this monstrous growth? App automation. Drudgery relief. The quest for cool. The desire for constant communication and instant gratification. Apparently, the human desire for these things is insatiable.

Before we speculate on how the power of this “trend” will contribute to the betterment of the collective college student experience, we need to take a look at where we’ve been, in terms of apps:

The Camera, Gallery, Email, Gmail, Maps, Navigation (amazing utilities); Pandora, Spotify (music); Candy Crush, Angry Birds, Words With Friends, Plants vs. Zombies (gaming); Facebook, Twitter, Foursquare, Instagram, Snapchat, Vine (social); ESPN, Yahoo (sports); Kindle, Reader, Amazon (reading and shopping); Flipboard, Feedly, NYTimes (news); Starbucks, Yelp, Dominos (dining); Uber (limo rides); and Paypal, Wallet, ISIS, Dwolla, Coinbase (payments).

So, what exciting developments can we look forward to in our industry in 2014? Well to start off, don’t expect the plastic ID card in your wallet to disappear. Like Mark Twain’s remark about the rumors of his death, the early demise of the student ID card – and its replacement by the smart phone – is greatly exaggerated. The expansion of the traditional plastic card to include RFID and NFC will continue. Many are aware of Disney’s experimentation with wristbands for hotel keys, ride scheduling and dining payments. The rate of change here is gradual. In mobile realm, however, it may be explosive.

The biggest trend for 2014 in the mobile arena will no doubt involve payments, things “around” payments, and the multitude of smartphone payment methods. Vending will drive NFC although the clock is ticking and the jury is still out as to whether this technology will succeed as competing technologies emerge.

Remember Videotex? Of course, you don’t. It was supposed to deliver news, sports, entertainment, dining, etc. via a set-top box in the 1980’s. It just never went anywhere, and the broadband Internet and now smartphone apps satisfied this consumer desire. Let’s hope NFC is not the next Videotex. How about offline smartcards? They were the next big things in the ‘90’s. Today, not so much.

The simplest and most successful mobile payment app today is the one offered by Starbucks. Tap a few times, generate and scan a barcode, and voila, your latte is handed to you. The simple genius here is that the app works on virtually all phones at all stores. No swapping out merchant hardware or convincing consumers to change hardware; it’s ubiquitous and frictionless. Google Wallet, PayPal, ISIS and other apps are growing as well. These apps and the growing number of apps for pizza delivery, takeout and other dining establishments will drive mobile payments in 2014.

In our business, mobile payments and applications will accelerate where they make transactions faster and easier – where they add value. For example, checking your phone to avoid busy dining halls or laundry machines, or pre-ordering and pre-paying for lunch. How could student pre-ordering by phone for pick up between classes not expand enormously? This is just the tip of the iceberg. We predict that 2014 will be the year where applications like these really take off.

Another mobility-enabled trend will involve ticketless entry and privilege verification. Here again, the mobile phone is the key. Do we know you? Do you have a seat for this concert? Did you pay for your pool access? Today this problem is often solved with paper tickets, scanning personnel, and in many cases guard radio calls. Imagine how nice it will be to use your smart phone to book tickets AND verify identity and validate privileges. It can be an end-to-end solution; the student pays for a ticket or privilege from a phone app and the cashier or security staff verifies that privilege from a companion app on a phone or tablet. No paper, no waiting, no swiping.

The third trend that will likely grow legs in the New Year is geolocation technology. We see a world where low-energy Bluetooth devices will be deployed in arenas, stores, labs and dining halls to notify your registered smartphone with loyalty offers, sales, discounts and so forth. Reading, especially for ads and coupons, has been a dying activity, and geolocation notification may drive the dagger in the heart of sale searching. The sales will look for you! That’s real value added from mobile. Expect more of it in 2014 and beyond.

About the AVISIAN Publishing Expert Panel

At the close of each year, AVISIAN Publishing’s editorial team selects a group of key leaders from various sectors of the ID technology market to serve as Expert Panelists. Each individual is asked to share his or her unique insight into what lies ahead. During the month of January, these panelist’s predictions are published at CR80News and SecureIDNews.

Contactless technology is rapidly growing in adoption for all types of payment and ticketing systems. According to Eurosmart, 630 million secure contactless cards were shipped in 2008 alone and we have seen the number of trials for near field communication (NFC) products grown exponentially since the late 2000s.

When it comes to NFC-capable devices, ABI Research estimates that nearly 35 million NFC enabled handsets shipped in 2011, and nearly double that number will find their way to market in 2012.

Credit card companies are starting to issue contactless products and major cities are rolling out contactless mass transit cards. Governments safely use contactless technology to secure passports and other ID documents for citizens, while corporations provide employees with contactless cards to secure access to facilities, networks and more.

While magnetic stripes for electronic identification are typically considered cheaper to deploy and offer broad compatibility, NFC-compatible products are becoming the expectation. While not on the verge of extinction, magstripe-only cards are quickly becoming an outdated solution with the emergence of secure, standards-based contactless smart card technology.

Higher education institutions have an opportunity – now – to build the infrastructure to support NFC and be prepared for the new norm.

NFC compatibility doesn’t just offer opportunity for enabled mobile phones but for compatible credentials in various forms, for example cards, stickers, fobs, wristbands etc. NFC-compatible contactless technology offers significant benefits for applications involving payment, transit, security and general identification on college campuses. In addition to ease of use, these contactless credentials stand apart from other common identification card technologies because of their inherent security and speed.

While bar codes, magnetic stripes, and 125 kHz proximity (prox) technologies have shouldered the burden for years, a contactless card is much more. Its read/write capable microcontroller chip can manage simple tasks such as storing track 2 data, or more exotic tasking such as storing digital certificates or biometric data. Regardless of the transaction type, NFC-compatible contactless technologies bring unparalleled speed and security to the table and at increasingly competitive prices.

The prominence of such applications in a campus environment makes the NFC-compatible credentials a clear choice for improving the student experience - especially as enabled devices show up on campus in greater and greater numbers. Each year, more students are bringing extraordinarily sophisticated and capable mobile phones to campus at their own expense, removing the financial burden from institutions to provide their community with capable hardware devices already embedded with NFC technology. This leaves it up to the institution to drive the strategy and engage solution providers to take advantage of this extraordinary opportunity.

This simple value proposition to the administration and to the cardholder is something college officials are starting to realize, understand and take advantage of as we move into 2012. Will you be besieged with students telling you how awesome their day was because they got to use a contactless credential? Probably not, but more and more often they will simply come to expect it, and the institution has to be prepared for that.

At my son’s 5th grade career day two years ago, I spoke of a fantastic scene in the not-so-distant future where they could use their mobile device to buy a soft drink, ride a bus or unlock a door. Instead of the eye-wide-open response I was expecting, I was met with “Well, why can’t we do that right now?” This class will be on your doorstep in no time, if they aren’t already.

About the AVISIAN Publishing Expert Panel

At the close of each year, AVISIAN Publishing’s editorial team selects a group of key leaders from various sectors of the ID technology market to serve as Expert Panelists. Each individual is asked to share their unique insight into what lies ahead. During the month of January, these panelist’s predictions are published daily at the appropriate title within the AVISIAN suite of ID technology publications: SecureIDNews, ContactlessNews, CR80News, NFCNews, DigitalIDNews, ThirdFactor, RFIDNews, EnterpriseIDNews, FinancialIDNews, GovernmentIDNews, HealthIDNews, FIPS201.com, IDNoticias ^es.