Card, mobile credential, payment and security
The CBORD Group has added the new Odyssey Direct solution to its portfolio. A hosted campus card system that offers full services without the IT complexity or workload, Odyssey Direct addresses a growing need for universities to focus more IT resources on academics and student success, and less on system maintenance.
A major driver behind the Odyssey Direct offering is a trend where more IT resources are being focused on projects tied directly to retention, engagement and academic success. CBORD has hundreds of customers that are already using the company’s on-premise campus card systems, and while those systems aren’t going anywhere, the addition of Odyssey Direct to CBORD’s portfolio fills a gap for universities that may lack the resources to support an on-premise system.
Odyssey Direct’s hosted format relieves university IT departments from system maintenance, and instead, places it in the cloud. Odyssey Direct is hosted by CBORD and accessed through a web browser. Moreover, with no software to install, no server to maintain and no database administrator required, IT personnel are free to shift focus from maintenance to academic priorities and student success.
“More and more universities are shifting system and server maintenance from the campus to the cloud,” says Max Steinhardt, president at CBORD.
Based on CBORD’s Odyssey PCS technology, Odyssey Direct marks the latest addition to CBORD’s suite of hosted offerings that already includes cloud-based solutions for commerce management, access control and nutritional education.
Integration with CBORD’s Odyssey PCS campus card system means that Odyssey Direct offers the same range of services that are already powering campus card programs at more than 400 organizations. The solution’s web-based sales interface supports dining halls, retail venues and off-site events from a smartphones or other mobile device.
Odyssey Direct also offers the same support for meal plan management, discretionary spending, vending, copying and printing, laundry, attendance tracking, activity processing, card production and access control integration.
Verifying eligibility and tracking attendance is also easily processed online, and with CBORD’s GET hosted commerce platform, Odyssey Direct offers students a user-friendly mobile experience for deposits, food orders and account management.
The system is already in use at Barton Community College in Great Bend, Kan, where campus administrators are taking advantage of Odyssey Direct’s benefits.
“We don’t have to care for servers or keep up with frequent upgrades. Our foodservice director can look at our counts for breakfast or lunch from his smartphone, no matter where he is,” says Mark Dean, dean of administration at Barton County Community College. “But most importantly, when looking at the solution we asked ourselves, ‘Can we make our data more accurate? Reduce our overall costs? Reduce the time we spend tracking students and meal plans?’ Odyssey Direct helps us do all of those things.”
The hosted format addresses many problems including:
Disaster recovery. Because the solution is based in the cloud, data and transaction processes are protected from local disasters since there is no on-site card system server.
Software updates. With a web-based format, all Odyssey Direct users are always running the most current version. There is no need to spend time or resources installing system updates, as customers will benefit from each new release immediately, without any manual intervention.
IT and personnel constraints. Devoting employees to system maintenance is not realistic for many institutions, and a hosted solution like Odyssey Direct alleviates this need, as there is no server to maintain and no software to manage. Administrators and end users have continuous, direct system access without extra IT or technical support.
Odyssey Direct eliminates time spent applying patches, running health reports, or monitoring other diagnostics. Moreover, these functions are managed by CBORD directly, which both alleviates university personnel and also ensures that it’s card system is being managed by qualified professionals.
A senior at Westlake High School in the Los Angeles area, has created a new solution called SwipeID, a device that enables students to accrue points by attending school events.
SwipeID is a points-based reward system made by students for students. The solution is designed to increase student engagement at school, boost attendance at school events, improve student academic performance and increase the overall school spirit.
Students check into events and earn points that can be exchanged for prizes, including pizza parties as well as raffles for an iPad, iPod or gift certificates. More points are awarded for less popular events with low attendance.
By integrating a bar code tracking software with existing school software, SwipeID effectively tracks and rewards student attendance and performance in three easy steps:
According to the Thousand Oaks Acorn, the solution leverages the students’ existing ID card accounts and the credentials’ accompanying barcodes. The barcodes are then read by scanners at the school’s gym, stadium and theater to log student attendance at dances and sporting events.
A student-run organization, SwipeID is a result of the Junior Achievement Company Program. The start up has been so successful that it recently swept the Southern California Regional awards for the business concept.
Eleven high schools competed for five awards – best presentation, best trade show, best financial statements, best product and best company. SwipeID won three of the five, including best company.
Thompson Rivers University has decided to make the jump to a one card credential for its students, merging a number of campus services into a new student identification card.
Beginning in September, all new and returning students attending classes on the Thompson Rivers campus will be required to present the new card when accessing library services, to obtain a student union U-Pass and other services on campus that require identification.
The new one card will also support an off-campus program, providing various student discounts at businesses and restaurants throughout the city of Kamloops, British Columbia.
The university is planning to get ahead of the September rush by providing students with the ability to apply for the card and start the registration process. The cards will be made available as early as Aug. 5 to coincide with the new academic year.
To further facilitate the process, Thompson Rivers is supporting self-submitted photos for the new IDs, and pending approval by campus card staff, the photo will be printed on the ID card and ready for when the students arrive on campus.
To incentivize the program, all students that submit photos between June and August 15 will be entered to win prizes, including gift cards to the campus bookstore and food services on campus.
The College of New Jersey will be installing 14 netZtouch copy/print release terminals from ITC Systems this summer, with the new installations featuring compatibility with PaperCut.
The Australia-based PaperCut provides printer software that enables customers to control and manage their printing operations. A provider of PaperCut in North America, ITC developed the netZtouch to improve printing operations for customers, and in the case of The College of New Jersey, there was a need for a more sophisticated and customized solution for daily printing operations.
The college will be able to retain their existing fleet of photocopiers and multi-function devices that would otherwise not have been able to support this software. The existing print/copy system supports 10,000 people, a number that the college expects to remain constant for the foreseeable future.
ITC worked closely with PaperCut as it was developing the netZtouch to ensure the product was in complete compliance with all standards and requirements. As a result, the netZtouch has been fully certified by PaperCut.
“NetZtouch replaces the PC release station that is commonly used at many colleges and universities today,” says Robyn Ross, director of sales at ITC Systems. “It requires very little space and very little power and because it permits users to log in to their account while standing at the printer, users can securely control the release of the jobs they wish to print, in the order they choose.”
The netZtouch features an anti-glare touch screen, can be mounted on a stand or a wall, or be attached directly to the multi-function printer or similar device.
The switch to netZtouch enables The College of New Jersey to streamline their reporting systems and glean more complete data on student and staff printing and copying patterns.
To accompany the new hardware, there is also a PaperCut desktop app that enables users to track how much they’re printing and determine if they are above or below the average for their organization. The app also tracks the amount of carbon dioxide a customer is generating with their print jobs, as well as the amount of energy and number of trees they “consume” through their printing and photocopying system.
The system can also help to alleviate a university’s carbon footprint by prompting jobs over a specific number of pages to be printed double sided or re-routed to a high-volume printer to optimize resources.
The College of New Jersey project marks the largest installation of netZtouch units to date, and ITC personnel will assist with data export, as well as provide full training for college staff throughout the transition.
Off-campus programs for campus IDs can pose a significant value to students, but are often limited to large chains and franchises. But Western Kentucky University is offering students a refreshing change of pace by allowing them to spend their discretionary dollars at the local farmer’s market.
The university’s Big Red Dollars Program is the students’ means to make purchases for products and services on or off campus with participating merchants. The program with the local farmer’s market was created last April and leverages WKU’s student ID cards.
“We are still working out the kinks, but we are seeing a lot of involvement with college students and them wanting to support their local community,” says Jackson Rolett, outreach coordinator for Community Farmer’s Market.
The partnership between WKU and the Community Farmer’s Market is one of mutual benefit, as it offers students a means to make better eating choices and introduce a healthier lifestyle – principles that have been instituted as part of the program. In addition to inspiring the pursuit of healthier foods, student involvement in the local farmer’s market goes a long way in supporting the university’s surrounding community as well.
Rolett says the farmer’s market is seeing more student involvement, with a number of them developing relationships with local farmers and learning more about how to harvest foods.
To further incentivize the program, SurfKY reports that the farmer’s market is extending the university’s Double Dollars program into the Big Red Dollar’s program. This means that if a student goes to the farmer’s market with $5, they get another $5 to spend. It’s a double value that provides students with a great deal on fresh produce, and those if students don’t want to use it at the time, they can carry over.
Rolett says a lot of students come in during the week to get the double dollars and then wait until the following Saturday to come in to the farmer’s market to use them. Programs like this show the potential that off-campus programs can provide to students, and are a great way to impact the university’s surrounding community in the process.
The list of goals for campus card offices varies depending on the institution, its size and how it plans to use the student credential. However, there is one goal that seemingly runs the gamut–reducing cost.
It’s hard to ignore an opportunity to cut card issuance costs, but saving money cannot come at the expense of the card office’s efficiency and effectiveness. Where, then, should an institution looking to cut card issuance cost turn? The printer is a good place to start.
“Printer manufacturers have made it easier for campus card offices to produce professional badges for their students and employees without breaking the bank,” explains Elisabeth Afriat, marketing director at ID Security Online. “From money-saving card printer options to cost-effective ribbon solutions, each campus can now build a successful and affordable ID card program.”
A lot has changed in the printer market, as new technologies have given rise to a new level of card printer. The latest ID card printers are much faster and more efficient than older models, which helps reduce downtime and increase productivity–advancements that, as Afriat explains, are reflected in the bottom line.
“Campuses using an outdated printer should consider that the cost of consumables and support is on average 50% higher for an older printer than for a new one,” says Afriat. Campus card managers can often receive trade-in rebates for old systems.
Saving money at the card printer requires a card office to first consider the scope of the institution’s program. “Defining the design of the ID cards, along with the data and security features that will be embedded in the cards, is critical to avoid costly mistakes,” says Afriat.
To avoid costly mistakes, Afriat explains that the campus card manager should seek answers to four key questions:
The type of printer used offers an opportunity to shave overhead costs, says Amber Hanson, senior manager of eCommerce AlphaCard.
“Instead of using expensive duplex printers–which automatically flip cards to print front and back in one run–many schools elect to use a single-sided printers and to preprint the back of the card with generic information,” explains Hanson. “The back of most cards are printed with information that is the same for each student, while the fronts are custom printed as needed.”
Another feature that should be considered when selecting a printer is the availability of field-upgradable modules, explains Afriat. Many card printers can be upgraded onsite to adapt to evolving needs, which can cut start-up costs.
“This means that there’s no need to get a brand new machine to add a printing or encoding feature,” explains Afriat. “And you don’t need to buy a full-featured printer up front.” She says today’s most common options are dual-sided printing, encoding and Ethernet connectivity modules.
One more printer consideration involves the printing process itself, says Brett St. Pierre, western regional manager at HID Global.
Direct-to-card technology uses a print head to apply dye directly onto the plastic card surface. Retransfer technology applies the dye to a clear transfer film, which is then adhered to the card itself.
The retransfer process reduces the print head damage that can occur when the print head makes contact with the plastic card, and any dirt or imperfections, in the direct-to-card process, explains St. Pierre.
Universities can also save money by using a monochrome black ribbon to pre-print the back of the card, as opposed to using a full color ribbon to print in black. Pre-printing the generic card information with a black ribbon is much less expensive than wasting a full color ribbon to print a single color.
The card back can also be preprinted before the cards arrive on campus eliminating the need to print this side of the card onsite altogether. “Preprinting the backs can reduce print times dramatically,” says Mark Degan, corporate marketing manager at ColorID. “And the cost typically evens out whether preprinting the backs or buying a different ribbon and printing them in house.”
Some campuses even opt to preprint the static elements on the front as well. “Pre-printing cards with certain information ahead of time–school seal, logo, mission statement and other visual security elements–can be done either in-house or through a third-party service,” says St. Pierre. “The remaining items can be printed at the time of issuance using faster, partial-ribbon printing on one side of the card only.”
This not only cuts print time, but also reduces ribbon and transfer film costs, St. Pierre explains.
Preprinting static color elements on the front can result in cards that are less prone to fade over time and have superior image resolution and quality. “With this fully preprinted card stock, half panel ribbons are a great option because the campus only has to print the photo and variable text,” Degan adds.
While the printer itself is a vital piece of the puzzle, Afriat explains that the most common mistake is selecting the wrong consumables. “Most campuses use a standard YMCKO color ribbon to print their student badges, neglecting two cost-effective options: YMCKO-K and half-panel color ribbons.”
YMCKO-K is a dual-sided, six-panel card ribbon that prints full color on side one and black–represented by the additional “K”–on side two.
“When printing dual-sided badges, a YMCKO ribbon is the right choice if the front and back of the card are printed in full color,” says Afriat. “But if the back is only printed in black, a YMCKO-K ribbon is a lot more cost-efficient.”
An underutilized cost-cutting option is the half-panel color ribbon. “In half-panel color ribbons, the Yellow, Magenta and Cyan panels are half the size of the regular panels of a YMCKO ribbon,” explains Afriat. “This means that up to half of the card can be printed in full color while black information can be printed anywhere on the card.”
For many campus IDs only the student’s photo ID and the school’s name or logo is printed in color. “If these color items are placed on the same half of the card, buying a half-panel color ribbon will deliver twice the number of prints that a regular YMCKO ribbon produces.” This one move can cut an office’s ribbon costs essentially in half.
Another opportunity to cut consumable costs is with the card stock, though not in the way you would expect. “We recommend using a composite card–a blend of polyesther and PVC–as it reduces the ID office’s need to reissue cards due to cracking from wear and abuse,” says Degan. “Composite material helps guard against damage from bending, improper use and adverse weather.”
AlphaCard’s Hanson explains that higher quality card stock, though more expensive, can save in the long run. “Campuses often have to replace cards due to breakage so they can actually save money by using durable polyester/PVC blend cards,” says Hanson. “Although the upfront cost is greater, these cards bend more before breaking and withstand more abuse.”
Hanson suggests providing students with ID card holders to protect cards and eliminate the temptation to hole punch the card or store it in an unprotected manner. Students often punch holes in their cards so they can put them on a key ring or lanyard, but this is a common source of card breakage.
It pays, also, to keep up with the trends in advancing identification technology, explains HID Global’s St. Pierre.
He suggests that going contactless eliminates card replacement costs that can result from mag stripe damage or demagnetization–common occurrences when cards are used frequently. “It also eliminates fraud-related losses associated with mag stripe technology that typically has little or no security protections.”
Another important consideration when saving money at the printer is the manpower that supports the card operation. Hanson insists that proper training and maintenance will be key for any card operation looking to conserve resources over the lifespan of a card solution.
“Properly maintaining an ID card printer saves dollars by minimizing downtime for repair,” explains Hanson.
Printer maintenance is often considered a chore, but it’s often the small measures that make the biggest impact.
“Make sure to use a cleaning kit every time the ribbon is changed out. You can also use a can of condensed air, or blow through a straw to remove built up dust inside the machine,” Hanson explains. “With proper care, ID card printers are much less likely to suffer damage to the print head. Typically, print heads cannot be repaired and cost around $700 to replace.”
“When searching for an ID Card Printer dealer, look for companies that include training and support in the purchase of the system,” says Hanson. “Even if the institution itself have to pay for training and support, we highly recommend it because even simple mistakes can cause printer damage, or waste printing supplies.”
Though it may not be as apparent as the savings from printers and consumables, another way to save money in card production is to make the credentials themselves more valuable to the student. Adding features to the card creates a sense of responsibility amongst students, encouraging them to protect and keep track of their ID, Afriat explains.
No matter how you cut it, card issuance is a necessary expense for universities, but cutting costs doesn’t have to come at the expense of student safety and convenience. The number of applications that modern campus cards can deliver is vast. So too are the number of printers and consumables. Rest assured, a winning combination is out there. It’s a combination that, when properly struck, can provide relief to campus card offices and their budgets alike.
AlphaCard reveals a list of practices and features that can help a card office to cut start up and overhead costs.
Printer Speed: As the old adage goes, time is money. Saving even a few seconds per print can really add up for schools that print large batches.
Hopper Size: Larger input and output hoppers can save schools time when printing larger batches. Many ID printers come with hoppers with a 50 card capacity, which means the user has to reload five times before a standard 250 print ribbon is used up.
Supply Costs: Evaluate the average cost for supplies per card for each printer. Mid to high level ID card printers are geared towards higher volume, and generally offer a lower cost per card for ribbons and cleaning kit supplies.
Printer Warranty: A good warranty can save schools thousands of dollars in repair costs. Some warranties include free loaner coverage to help reduce internal costs of downtime.
Energy Star Rating: Many newer printers have an Energy Star Rating and will save on electricity consumption.
High Yield Ribbon: Consider printers that offer high-yield ribbons that provide a lower cost per card and will save on operational costs, as the user doesn’t need to change the ribbon or clean the printer as frequently.
Ribbon Refill: Fargo is offering a new ECO Refill Ribbon for certain printer models. Instead of throwing away both the used ribbon and the cartridge, schools can order special cartridges that can be re-spooled with a refill ribbon. In addition to reducing waste, this will also save a school in overall ribbon costs. Just make sure the user doesn’t’ accidently through away the cartridge with the used ribbon!
Choose a printer with efficiency features that help to speed badging and reduce registration lines, recommends Brett St. Pierre, western regional manager at HID Global. Important features to consider include:
Biometric identity and motion analysis specialist, KeyLemon is the latest to join the Blackboard Partnerships Program, bringing its facial recognition solution to the company’s online education portal, Blackboard Learn.
KeyLemon says its biometric ID solution will enable faster authentication for Blackboard Learn users that also enhances the online learning experience. Specifically, Blackboard Learn customers can leverage the KeyLemon face recognition plugin to enable identity verification for online test takers, while also improving administrative security.
Verifying identity in online education can pose unique challenges related to test proctoring, attendance and student loan fraud. But KeyLemon’s biometrics solutions promise quick and accurate motion analysis, as well as face and voice recognition.
KeyLemon’s face recognition algorithms capture and match a 20-point facial “fingerprint” to database records in just milliseconds.
In addition to authentication, future developments of KeyLemon’s education-focused solutions will also assess head and eye position, as well as monitor emotional responses. This information can then be saved for later analysis or viewed in real time, allowing educators to tailor their presentations as if their students were present in a traditional classroom. Upcoming features will also include hybrid face/voice identification.
KeyLemon’s biometric security solutions will act as a supplement to existing username/password logins. Using the company’s proprietary combination of face and voice recognition, KeyLemon’s solution can be easily integrated into any system or application to provide access to devices, online services and financial transactions.
Santander brings international experience to U.S.
Santander Universities U.S. is the latest player to enter the U.S. campus card banking market, and the bank intends to lay down roots in its new home. The Spain-based institution is among the world’s 20 largest financial institutions with strong presence in Europe, Latin America, Asia and now North America.
Santander bought Boston-based Sovereign Bank in 2009 marking the Spanish bank’s first retail presence in North America. “We had to upgrade the existing systems (at Sovereign) and that’s why we are later entering the campus market than we’d originally planned,” says Samuelson Drummond, vice president of smart cards at Santander Universities U.S.
Santander is no stranger on campus. Already 264 universities use Santander Universities card systems throughout the world, dating back to its first contracts with Spanish universities in 1995. The presence in Europe translates into experience with EMV and with contactless card technology–features it hopes to bring to campuses in the U.S. when the time is right.
“In most of our other countries, the cards we issue are dual-interface contact and contactless smart cards,” says Drummond. “The cards in the U.S. aren’t the final product that we plan to offer to U.S. institutions, but because the market here hasn’t migrated from mag stripe to EMV, we haven’t made that available yet. But we will be ready when the time comes.”
The company is a believer in smart card technology and wants to bring that to campuses in the U.S. “We see smart cards as an opportunity to increase value to universities and colleges that we serve,” Drummond says. “For example, we always offer a card with both mag stripe and contactless technology. We see it as an opportunity to transfer technology to the university.”
Santander Universities is a global division that maintains offices in each of the countries it operates including Portugal, Brazil, Spain, the UK and the U.S. This global presence has enabled Santander Universities to establish a wide perspective on the campus banking formula, explains Drummond.
“Across our branches we discovered that financial literacy was something that added value to universities,” says Drummond. “In the U.S. we created a manual called the Student Money Management Guide and we train managers to provide financial literacy lectures and classes to increase knowledge of money management.”
The extra attention to student financial literacy has been a valuable asset to Santander’s partnering institutions and their students.
“Institutions have requested that we take part in the student orientation, providing information to students when they arrive, and in some cases we conduct lectures and seminars for parents as well,” says Drummond. “It’s amazing, but usually the reason kids don’t know how to manage money is that their parents don’t know how to manage money. For many of us, this is information that we think is basic, but it is really good for anyone maintaining a bank account.”
For one of Santander Universities’ partnering institutions, Boston’s Mount Ida College, this level of service offers both value and a personal touch to the banking process.
“Santander’s commitment to offering financial literacy seminars and other educational efforts is of great value, particularly for our first generation college student population and their families,” says Laura De Veau, vice president of Student Affairs at Mount Ida College. “While Santander is an international bank, the local connection has made the relationship very positive and quite genuine.”
Mount Ida students, at their sole discretion, can choose to activate the Santander bank account and debit card feature on their student ID card, explains De Veau. “Our next phase is to make use of the card’s contactless MiFare technology by upgrading our residential access control and using the cards to track student engagement and participation in campus programs.”
Santander’s presence in the Boston area has been bolstered in part by its former namesake, Sovereign Bank, as it offered an opportunity to continue pre-existing relationships like that of Boston’s Wheelock College.
“Based upon the strong relationship Wheelock had with Sovereign Bank, we opted to move forward and continue the relationship through the transition with Santander,” says Beth Kaplan, Communications Manager, Wheelock College.
“We wanted a bank that provided the accounts and services necessary for us to manage college business and serve our students and employees with service fees that are reasonable and competitive,” says Kaplan.
In addition to their optional debit card functionality, Wheelock College is using its Santander-issued cards for entry to campus buildings and residence halls as well as access to campus services like dining, vending and laundry.
One service that Santander Universities will not be offering, however, is the disbursement of financial aid. “We are not specialists in disbursement and opted not to enter this market,” explains Samuelson.
At this point the Santander Universities team has no plans to issue prepaid cards. “Our clients have not expressed interest in the solution,” he says.
“We thought about issuing a prepaid card in the past, but as the economy was improving, we didn’t see a lot of demand for a prepaid card from the universities,” he adds.
Rather than offering a prepaid solution, Samuelson maintains that a solid financial education can provide far more value to a student over the long term. “We really believe in teaching students to handle a real checking account,” he explains.
The key for Samuelson and Santander Universities U.S. is to establish a long-standing relationship with its partnering institutions as well as with the students they serve.
“We don’t have a short term vision about our student relationship,” says Samuelson. “We don’t want them to overdraft their account and end their relationship in the beginning, we want them to bank with us as students, at the beginning of their career, for their first car loan, their mortgage and so on.”
Students are using their campus IDs and mobile devices for a number of daily activities, and recent financial reports suggest that cashless vending may be ideally positioned for this trend.
USA Technologies, a cashless payment and M2M telemetry solutions provider, has revealed that connections to its end-to-end ePort Connect service has surpassed the 250,000 mark during the fourth fiscal quarter.
According to Vending Market Watch, reaching 250,000 connections is a significant milestone for USAT, because if the company continues at this rate it stands to earn as much as $50 million over the coming year.
This also marks the halfway point of USAT’s longer-term goals of reaching 500,000 connections and $100 million in total revenue over the next four years. Helping USAT to reach its goals are the company’s more than 6,600 ePort Connect customers.
USAT also plans to meet emerging trends in loyalty, mobile payment and integrated payment services. The company has also extended its cashless vending solution to include laundry, kiosk, taxi and arcade settings.
ePort Connect is a PCI-compliant suite of cashless payment and telemetry services that are tailored to fit the needs of self-serve retail industries. The solution’s services include wireless and merchant account setup, simplified processing rates, settlement and reconciliation, 24-hour customer service, mobile payment, loyalty programs and integrated payment services for micro-markets and other POS devices.
USA Technologies also provides a suite of cashless acceptance solutions including its NFC-ready ePort G-series, ePort Mobile and QuickConnect, an API Web service for developers.
IdentiSys sales and service integrator of identification, card issuance, customer line management and access control security systems, has announced the acquisition of Cincinnati, Ohio based ID reseller Photo I.D. Systems & Supplies, Inc.
Photo I.D. Systems and Supplies marks IndentiSys’ eleventh acquisition to date and displays the company’s intent to expand its nationwide presence. Photo I.D. Systems & Supplies has been selling identification security solutions to customers throughout North America – operating primarily in Indiana, Ohio and Kentucky – since 1987, with experience in corporate, government, financial, healthcare, education and security markets.
“IdentiSys strives to always expand our local sales and service coverage in the U.S. and continues to investigate growth opportunities, says Michael R. Shields, founder and CEO of IdentiSys. “The opportunity to add Photo I.D. Systems and their customer base to our company works well with our strategy of providing in-depth sales and service throughout our coverage area.”
The acquisition will leverage personnel from both companies under the leadership of IdentiSys.
“We welcome the addition of Elaine Margolis, the president and founder of Photo I.D. Systems, to our sales organization,” says Debra R. Ferril, president and COO of IdentiSys. “Together, we look forward to providing our customers with the IdentiSys sales and service experience and we are happy to be bringing our expanded product portfolio and on-site services to the existing Photo I.D. Systems customer base.”
